Fresh Together is Beautiful Holiday Campaign

Art direction & design of the largest in-store brand animation of the season at Sephora. For the visual components of this campaign we wanted to create a sense of togetherness and inclusiveness while remaining festive. Developed branded character illustrations in playful scenarios to complement limited edition value sets. Designed in-store fixtures, gondolas, light boxes, point of sale displays, emails, social, and paid media. 

ART DIRECTION, DESIGN, PRINT, DIGITAL, SOCIAL, VISUAL MERCHANDISING