Moroccanoil Inspired by Women Campaign
Art direction and design of the brands first social media campaign created to inspire and empower women around the world. Influencers and followers were encouraged to participate in the campaign with brand ambassador Rosie Huntington-Whiteley leading the initiative. With the #inspiredbywomen followers were asked to celebrate individuals who inspired them. Executed print & digital advertising, email campaigns, marketing materials, and event collateral.
ART DIRECTION, DESIGN, DIGITAL, SOCIAL, PRINT, EXPERIENTIAL