Moroccanoil Texture Campaign

A new take on texture! For the launch of a new product line called the Texture Collection, a 360 campaign was developed featuring brand ambassador Rosie-Huntington Whiteley. Responsible for art direction and design of email campaigns and social media assets, the primary touch point for daily customer engagement and brand messaging. Designed in-store signage, retail collateral, and window displays to highlight and promote the launch in luxury retail stores, salons, and duty free and travel retail locations.

ART DIRECTION, DESIGN, SOCIAL, DIGITAL, PRINT